Service
Develop & Scale
Client
Korzinka Project
Location
Uzbekistan
Description
Korzinka is a premium grocery chain in Uzbekistan, known for its strong market presence and commitment to quality. To increase customer footfall and revenue, the company aimed to develop in-store food courts and launch a private label of food products for their stores.
The Food Guys were able to create and launch 8 new restaurant brands and a line of private label products from scratch, while also developing their full central production operations.
The Solution
The Results
8 Distinct Food Brands – American burgers, Italian, Fried Chicken, Fish & Chips, Lebanese, Chinese, Mexican, and a Bakery Café.
Complete Operational Systems – Recipe development, kitchen operations, training, and supply chain management.
FMCG Product Line – Designed ready-to-eat and raw food products to be sold in Korzinka grocery stores.
8 Food Brands Launched – Fully operational food courts across multiple locations.
Higher Grocery Store Traffic – Increased footfall and customer spend at stores with food courts.
FMCG Product Line Success – Ready-to-eat and raw food products introduced across all stores.
Achieved in Just 8 Months – Full transformation in under a year.