Service
Develop, Innovate, Scale
Client
Location
Saudi Arabia
Description
Fresh House is a premium quick-service restaurant (QSR) in Saudi Arabia, specialising in healthy meals and meal plans. Originally operating as Fit House, the brand faced an urgent need to rebrand and reposition due to intellectual property rights issues.
We worked closely with the owners and team to develop a completely new concept that could be rolled out across the existing 4 locations plus the central kitchen, while also positioning the brand for scaling.
The Solution
The Results
Brand Identity & Design – Created a fresh, modern logo, colour scheme, and visual identity.
Menu Development & Operations – Designed an exciting, scalable menu, alongside new recipes and central kitchen logistics.
Staff Training & Systems Implementation – Conducted onsite training across all four locations and the central kitchen.
Successful Rebrand – Fit House was fully transformed into Fresh House across all 4 locations.
Rapid Expansion – The brand scaled from 4 locations to 37 across Saudi Arabia.
Growth Across Saudi Arabia – Fresh House is now the top emerging food brand in Saudi Arabia.
Year-on-Year Company & Unit Growth – Fresh House is seeing year-on-year growth at the corporate and unit levels.